If we really boil it down Google sells key words and
statistics to those key words. Google has made its own commodity that doesn’t rely on or care about anything outside of its domain. Google markets itself as a tool that places the
world at your fingertips, which gives the company power in the market place (Lee). Understand what keywords to use and how to use them, that the bottom line.
Because Google is able to facilitate consumer decision-making through the use of its search engine,
it’s important to understand from a business how to choose key words to place yourself into that decision. Key words
are the most important SEO element for every search engine; they are what
search strings are matched against. Choosing the right keywords to optimize for
is the most crucial step in an SEO campaign. The goal of you should have when choosing
Google key words is to find high traffic keywords that have low competition and
this a technique for doing that.
Getting the right string of key words is the goal because of
competition for high traffic keywords.
Determining a series of words or a “word string” that is specific to you
business or website is the road to take. For example, if your business sold
Kitty Litter then you would not pay for the key word Cat. The keyword is too
broad increasing the number of competitors on the Google page. Come up with a
series of search strings that your customer would utilize to find your website
and start from there.
Webconfs.com provides a cool search engine that you place
your website’s URL in and it will provide you with keywords.
The next way to effectively use Google is through Google Ad
words. Google ad words is a way in which Google advertises a short concise ad
to Google consumers search with terms utilized in the ad. Because Google ad words costs money its
important for a business to be smart about how this form of marketing is used. By utilizing the positive and negative keyword
strategy laid out in the video by Koozai a business can target consumers and reduce
costs associated with high click through rates.
Both strategies provide ways of determining what goggle words to use and then how to use them. One strategy will fall on its face without the other.
https://www.youtube.com/watch?v=mDEqHr1jzsw
https://www.youtube.com/watch?v=dXpGrx2fKfY
No comments:
Post a Comment