With all the issues surrounding the e marketing world, I
think that you build a wholesome brand that you support and through the
identification of your companies ethics and moral standing in the market place
build the companies persona around it. Creating a strong moral foundation and
then creating a marketing scheme that enhances those morals creates a situation
that in the end does not shine negative light on your company.
Keep in mind how your customers want to be treated. Give
them a way to shape how you market to them. Allow them to mold how they get
information about you. I think that if you keep that in mind the issues
surrounding marketing are no longer issues but whispers in the background.
If you have a great company all you have to do is let people
know about it. This video of Steve Jobs is about the overall sense of how you
should approach marketing.
Mobile Marketing is a large piece of marketing 80% of
consumers are concerned about this type of marketing based on ADVIDS.com.
ADVIDS did a survey about mobile marketing and they identified 4 areas that
mobile marketers should think about when advertising on mobile devices. The 4
areas are:
11)Start with permission
a.Consumers don’t want texts or information on
products with out having signed up. Consumers said that they felt annoyed in
this type of situation. In the end just simply ask!
22)Understand the consumer
a.Think about making it easy to opt out.
b.Provide consumers with something they want,
think about collecting information on their interests
33)Know your audience
a.The statistics around the audience you are
targeting must be addressed. The ADVIDS video below explains the numbers.
44)Be relevant:
a.Consumers listen when you are relevant.
When building your brand online following these steps with
the goal in mind of establishing lasting relationships with your customers.
Start with permission, understand the customer, know your audience, and be
relevant. These 4 steps will get you on the right path.
The video below gives some interesting ways to create integration
with your customers. My favorite is utilizing the emoji text messages to get
consumers to opt into getting free movies. The use has to guess what movie the
emoji is trying to show.
Taking time out of your marketing campaigns and stepping
back and assessing your performance is important. Utilizing lessons learned,
identifying what worked well and what didn’t, and assessing overall
effectiveness should be conducted at least every 6 months. This allows your
company to identify any shortfalls or unperceived issues withy your current
marketing strategy. Its important to note that your marketing plan should
include processes that assess individual campaigns and then incorporate those
lessons learned both positive and negative into audits.
First start with breaking your marketing campaign into its
parts.
*Email Marketing*
*Social Media*
*Search Engine Optimization*
Second, audit your website.
Second, Ask yourself do my websites and social media sites
need facelifts?
Thirdly, assess your implementation of your marketing
calendar. Were your marketing campaigns effective?
Fourthly, implement website and social media fixes.
Finally, revamp marketing calendar and scheme to reflect
changes in the market and lessons learned.
This video is a little old but the questions it asks are
still relevant.
After doing more research on the subject I am starting to
become more understanding of the benefits of utilizing multiple social media
sites to market your company. I look at it this way I guess. In the past small
businesses sold their goods often in their local areas. A person that sold
insurance sold insurance to the people the lived with. They marketed by placing
adds in the local paper and also by supporting local events such as the rodeo
or local high school football team. That type of marketing probably didn’t
result in direct sales, but the fact that the local people identified them as a
community supporter and trust worthy goes along way in solidifying your company
in the community and hopefully result in sales.
Build trusting relationships with you customers in return
they might purchase your products. Social media doesn’t sell products for you
directly companies use it to build relationships with people, which might turn
into sales. This was one of the harder things for me to understand. As a person
learning about marketing my mind automatically thinks, how does this turn into
revenue?
It’s all about quality content. Growing up I had the
pleasure of working for one of the best salesman that I ever met and he told me
that the best salesman are genuine and honest. A person that sales to local
people has to be that way because they have to live with them. The salesman
would build relationships with his local towns people and because of that
relationship those people would purchase his products. That relationship
building is what social media is used for in the digital age. Be genuine and
create good content that people actually want to read and understand.
The tools required to create good content are important
especially when it comes to video and photo content. It was interesting that he
uses the elf because that is a camera that I use to create content for fun.
Editing content is something that I have personally become
involved with both as a hobby ad in my current job. I utilized this video to
assist me in learning to edit content. I also use the same editing software he
uses. It works just fine for me.
I really focused on content creation in this weeks blog
because I think it’s the most important. Remember start with some good tools,
and that its all done in the edit.
I Goggled SEO and how to be good at it just recently and it
was insane how many people come out of the woodwork to show you how to be good
at SEO. There are some people like Lazy Ass Stoner who said that I could make a
“shit ton of money utilizing his steps!” Sounds good to me, he is hired! (Watch the first few minutes)
The more I learn about SEO, the more I am convinced that
through the use of software updates Google is trying to provide its customers
with the best search results possible. Which makes total sense! Falling under
the umbrella of best search results possible in regards to products or services
means that those products and services that Google is showing to their
customers has to be reputable.Imagine if
you were introducing an influential person in your life to a product and their storefront
was not well kept and the carpet stank a little bit and there was a person
constantly harassing you just right outside the door to come in and buy
something. Your boss would not be happy with your recommendation. The same
thing applies for Google when they are taking you to someone’s sight. They want
to be the trusted search engine that facilitates you buying something from
company advertising on Google.
I have never done SEO for a company before, but if I were
given the reigns and told to go forth and do good things. I would first start
off by setting the goal of ranking top 5 in Google organic search understanding
that the moving target that is SEO can cause me to spend too many hours
marketing and not enough time creating the best product I can.
I would look at SEO in 2 different areas.
Area 1: My website
-The website must be clean, easy to search,
succinct, and easy to navigate.
-Each child page from my website must have its
own purpose so as to not muddy my point. That being said each page must easily
navigate back to home page.
-Ensure that keywords are organic or natural and
don’t stick out like a sore thumb on my website.
Area 2: My customers
-It might be obvious but ensure that I have a
good product, let it speak for itself. Ensure that my happy customers tell me
that they are happy.
-If you were Google and determining a ranking
with companies wouldn’t you use customers positive comments about a company to
rank? This means that I ensure I get my customers give feedback.
Be genuine. As Google starts to create more patches that
eliminate the rift raft companies the key is to be genuine and helpful. If you
keep that goal and come across that way I don’t see why I wouldn’t meet my goal
of top 5 organic searches.
One last thing, if hiring an SEO for your company and they
promise a certain ranking, its probably too good to be true.
