Search Engine Optimization

I Goggled SEO and how to be good at it just recently and it was insane how many people come out of the woodwork to show you how to be good at SEO. There are some people like Lazy Ass Stoner who said that I could make a “shit ton of money utilizing his steps!” Sounds good to me, he is hired! (Watch the first few minutes)

The more I learn about SEO, the more I am convinced that through the use of software updates Google is trying to provide its customers with the best search results possible. Which makes total sense! Falling under the umbrella of best search results possible in regards to products or services means that those products and services that Google is showing to their customers has to be reputable.  Imagine if you were introducing an influential person in your life to a product and their storefront was not well kept and the carpet stank a little bit and there was a person constantly harassing you just right outside the door to come in and buy something. Your boss would not be happy with your recommendation. The same thing applies for Google when they are taking you to someone’s sight. They want to be the trusted search engine that facilitates you buying something from company advertising on Google.

I have never done SEO for a company before, but if I were given the reigns and told to go forth and do good things. I would first start off by setting the goal of ranking top 5 in Google organic search understanding that the moving target that is SEO can cause me to spend too many hours marketing and not enough time creating the best product I can.

I would look at SEO in 2 different areas.

Area 1: My website

-       The website must be clean, easy to search, succinct, and easy to navigate.

-       Each child page from my website must have its own purpose so as to not muddy my point. That being said each page must easily navigate back to home page.

-       Ensure that keywords are organic or natural and don’t stick out like a sore thumb on my website.

Area 2:  My customers

-       It might be obvious but ensure that I have a good product, let it speak for itself. Ensure that my happy customers tell me that they are happy.

-       If you were Google and determining a ranking with companies wouldn’t you use customers positive comments about a company to rank? This means that I ensure I get my customers give feedback.

Be genuine. As Google starts to create more patches that eliminate the rift raft companies the key is to be genuine and helpful. If you keep that goal and come across that way I don’t see why I wouldn’t meet my goal of top 5 organic searches.

One last thing, if hiring an SEO for your company and they promise a certain ranking, its probably too good to be true.