Mobile Marketing is a large piece of marketing 80% of
consumers are concerned about this type of marketing based on ADVIDS.com.
ADVIDS did a survey about mobile marketing and they identified 4 areas that
mobile marketers should think about when advertising on mobile devices. The 4
areas are:
11)
Start with permission
a.
Consumers don’t want texts or information on
products with out having signed up. Consumers said that they felt annoyed in
this type of situation. In the end just simply ask!
22)
Understand the consumer
a.
Think about making it easy to opt out.
b.
Provide consumers with something they want,
think about collecting information on their interests
33)
Know your audience
a.
The statistics around the audience you are
targeting must be addressed. The ADVIDS video below explains the numbers.
44)
Be relevant:
a.
Consumers listen when you are relevant.
When building your brand online following these steps with
the goal in mind of establishing lasting relationships with your customers.
Start with permission, understand the customer, know your audience, and be
relevant. These 4 steps will get you on the right path.
The video below gives some interesting ways to create integration
with your customers. My favorite is utilizing the emoji text messages to get
consumers to opt into getting free movies. The use has to guess what movie the
emoji is trying to show.
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