Taking time out of your marketing campaigns and stepping back and assessing your performance is important. Utilizing lessons learned, identifying what worked well and what didn’t, and assessing overall effectiveness should be conducted at least every 6 months. This allows your company to identify any shortfalls or unperceived issues withy your current marketing strategy. Its important to note that your marketing plan should include processes that assess individual campaigns and then incorporate those lessons learned both positive and negative into audits.

First start with breaking your marketing campaign into its parts.

*Email Marketing*

*Social Media*

*Search Engine Optimization*

Second, audit your website.

Second, Ask yourself do my websites and social media sites need facelifts?

Thirdly, assess your implementation of your marketing calendar. Were your marketing campaigns effective?

Fourthly, implement website and social media fixes.

Finally, revamp marketing calendar and scheme to reflect changes in the market and lessons learned.

This video is a little old but the questions it asks are still relevant.

 

https://www.youtube.com/watch?v=O8v6A0TTFO0